High-skills
Option: A Different Kind of Success by
Daniel Yankelovich
Blueprint
Magazine
September 1, 1999
A
new reality about the global economy is slowly sinking into
the American consciousness.The rewards for having the right
skills can be spectacular, while the consequences for not having
them are devastating.
When
assembly lines and strong trade unions dominated American manufacturing,
it was possible to make a good living without bringing special
skills to the job. Workers may have complained about being hired
"from the neck down," but they were well paid. However,
the disparity in rewards between the millions of minimum-wage
dead-end jobs and the more interesting, knowledge-intensive
jobs is growing explosively. Today, the economic prospects for
young Americans without skills are as grim as the prospects
for those with the right skills are glowing.
The
broad earnings gap between high school graduates and college
graduates has made Americans less complacent about the education
their children receive. Most parents realize their children
must acquire high levels of education to avoid downward mobility.
Employers are even more concerned than parents, complaining
that the high school graduates they see lack basic math, writing,
grammar and spelling skills.
Young
people have not failed to respond. Educational aspirations are
high and rising: Between 1970 and 1997, the percentage of Americans
25 and older who had completed four years of college more than
doubled (from 11 percent to 24 percent), and the percentage
of high school graduates increased sharply (from 55 percent
to 82 percent). Still, more than three out of four adult Americans
lack a four-year college education.
If
our high schools do a bum job of preparing young Americans for
the new global economy and the vast majority lack a college
education, then the nation has a serious problem on its hands.
A
High-Status Skill Development Option
To
create a new tier of middle-class jobholders with prospects
for advancement, we need new educational options that not only
teach young people the technical skills most in demand, but
also bestow credentials that are equivalent or superior in status
to those given by an average four-year college.
Imparting
technical skills is not enough. The nation has plenty of sound
vocational programs, but they do not appeal to young people
- and for good reason. As matters stand today, the graduate
of a mediocre four-year college who has acquired no useful skills
has far better life chances than the graduate of an excellent
vocational program who has learned a variety of useful skills.
This is because employers are willing to invest far more in
training college graduates than in training those without college
credentials, whatever their skills.
In
an increasingly competitive world economy, this anomaly is likely
to cause all kinds of trouble. If tens of millions of Americans
are frustrated economically while others benefit through no
special virtue beyond their parents' ability to pay for misleading
credentials, then neither our democracy nor our economy benefits.
Our
colleges and universities have not adjusted to the idea that
traditional IQ is just one kind of intelligence whereas many
forms are called for in the workplace. These include entrepreneurial
and improvisational skills, perseverance, judgment, salesmanship,
and technical capabilities not measured, imparted nor highly
valued in colleges.
What
we need is a new Skill Development Option, developed in institutions
that do not separate "training" and "education"
as sharply as colleges do, that are not rigidly tied to the
four-year post-high-school residential model - and that employers
view as imparting skills needed for workplace performance at
levels as high or higher than four-year colleges.
Fortunately,
we have in place an institution ideally situated to manage the
majority of the necessary tasks: the nation's two-year community
colleges. With the right kind of support, they can greatly improve
the life chances of a majority of our youth.
The
Community College
Community
colleges have a track record of success in helping people develop
needed skills. They are local institutions with close ties to
city, county, regional, and state governments and institutions
- and with local employers who can assist in training and job
placement.
However,
the nation's community colleges need a great deal of support
if they are to compensate for a deeply flawed K-12 system of
public education and also ease the school-to-work transition
for our neediest young people. Wide variations in dropout rates
suggest that some are more successful than others at educating
and training this population. A close study of those that succeed
should pay off handsomely. As a society, we know a lot about
how to spread the best practice to a wider base. What we need
is the political will to do so.
Community
colleges (or equivalent institutions) must fill the need for:
* vast improvements in techniques formatching people to jobs
and for assessing peoples' work capabilities and multiple intelligences.
(Most young people do not know what opportunities are open to
them, what requirements these demand, and what their undeveloped
gifts are.)
* large numbers of second-chance remedial institutions.
* programs to teach and to reinforce the moral virtues of responsibility,
perseverance, cooperation, self-discipline, and hope.
* a well-conceived marketing program designed to endow the new
skill development strategy with the high status now associated
with a four-year degree from an average college.
One
of the most striking characteristics of less well-educated populations
is their lack of information. The nation has access to many
resources to fill this need: computer-driven data bases, new
methods of individual assessment that do not try to fit everyone
into the same mold. The trick is to make this information available
and useful to the individual.
Community
colleges are also well-positioned to become second-chance institutions.
Many young people lack the maturity and the incentive when they
are growing up to take full advantage of their educational opportunities.
Later on, in their 20s or 30s or even later in life, they develop
the requisite maturity and incentive, but have no practical
means of getting a second chance. Community colleges can fill
this need for millions.
The
only way to win enduring public support for a long-term initiative
such as this is to base it on the American public's own priorities.
In particular, it must match the public's sense of urgency,
its spirit of fairness, and its insistence on self-reliance
and on practicality. The program proposed here meets these four
requirements.
Americans
today are prepared to give considerable priority to addressing
the problems of our nation's young people, and they recognize
that a lack of job skills is a significant source of those problems.
True, research shows that most Americans look at today's teen-agers
with misgivings. They feel that kids are not developing the
ethical and moral values needed to become responsible adults
- views strongly affected by a focus on such problems as teen-age
pregnancy, youth violence, and crime. Yet Americans have not
given up on kids and believe that helping young people is of
paramount importance.
They
are also well aware of the huge disparities between the incomes
of haves and have-nots. They regard programs designed to help
have-nots improve themselves as fair if such programs are based
on the principle of reciprocity, especially if they involve
education.
It
is true that the public is deeply skeptical of government efforts
to solve social problems, partly based on the perception that
past efforts have not achieved practical results. However, the
more the public has come to mistrust institutions, the more
confidence it has expressed in the ability of individuals to
control their own lives. Young people willing to sacrifice time,
energy, and resources so they may acquire new skills squarely
meet the public insistence on self-reliance.
There
is a traditional American ethos embodied in the "American
Dream": If you work hard, live by the rules, and make the
effort to better yourself through education, you can succeed
in our society better than in any other nation on earth. Remarkably,
despite all of the transformations in social values in recent
years, this faith persists. An upgraded community college system
can make this dream work for millions of Americans.
What
About the Demand Side?
If
we greatly increase the supply of more highly skilled Americans,
will there be enough jobs for them to fill? It is customary
to answer by projecting the size of the demand for specific
kinds of jobs (e.g., medical technicians, computer programmers,
electronic equipment repair people). But in the global economy
of today, this approach is impractical. So swift is the tempo
of economic change that the most promising jobs in the future
will be those that do not exist today, created by companies
that have just been launched.
Fortunately,
we do not have to tie our economic fate to projections of the
demand for specific jobs. Corporate employers are convinced
that certain core skills are common to almost all good jobs.
The most elementary is literacy. If you are not literate or
numerate, you cannot find and hold a good job. Once beyond this
elementary level, you can add a wide range of technical skills.
In
a recent study my firm conducted, we found that employers agreed
on the handful of cognitive and communication skills needed
for the best jobs. These include: analytic ability, the ability
to articulate one's views, the ability to make coherent presentations,
flexibility in acquiring new skills, and the ability to work
harmoniously with people who come from diverse backgrounds and
cultures. Employers believe that people with these and related
skills will have the flexibility to change jobs as conditions
require.
The
fundamental issue is whether our economy is vital enough to
keep growing and to keep creating jobs in response to bottomless
consumer demand. (Consumer spending now fuels two-thirds of
our economy.) That depends on the future competitiveness of
the American economy, which in turn depends on our having a
highly educated, highly skilled workforce. With an ever larger
number of well-trained people, the chances are that if the world
economy remains relatively peaceful and stable, we will maintain
our competitive edge and with it create tens of millions of
good new jobs.